Here at Little Minimalist we’ve been busy behind the scenes making plans.
As a mom and full-time shop owner, I have been challenged in the past year by the ever changing sales market, social media landscape, and a feeling of being out of alignment with my original vision.
Since the birth of Little Minimalist, my style has changed, and I no longer felt like I was aligned with what I was selling. My kids wanted more colour, and so did I! I’ve shifted the way I shopped, and have been steadily moving away from the neutral palette and into a more playful aesthetic. It feels right - and so we are going to make some changes to be more in alignment with a ‘bright’ future for Little Minimalist. Think Minimal, made fun!
Let’s be honest, 2023 was a hard year for many small business owners - myself included. It has been a struggle to say the least, discouraging and stressful on so many levels. With social content not being seen, declining sales and a very disappointing Black Friday, I was at a cross roads, and decided it was time to make some real changes. I toyed with the idea of selling or partnering, but in discussions, it never felt quite right. I took a step back from Little Minimalist and stepped into a new role helping my dads business to bring in more income in for my family. I dove head first into that new job, which meant I stopped looking for new brands (this is actually my favourite part of being a shop owner), and put Little Minimalist on the back burner while I figured out what I would do next.
And now I have exciting news! I have decided it’s time to rebrand, so we will be starting fresh, with updated branding, a new site, and new brands to love. And I could not be more excited about it! You are going to love what’s to come for our little shop.
So, what can you expect?
A fresh new website
New branding
A playful new vibe
Focus on kids 2Y-10Y
Downsizing slightly to carry fewer items per skew
New exciting brands + bringing back our old favourites
Returning Brands
The Campamento
BBOBBIE
Beach & Bandits
Tinycottons
Zulu & Zephyr
Baggu
Disana (Fall AW24)
Engel Natur (AW24)
Moonie
Tiny Trove
Twin Collective
Fini. The Label
Atilla & Co
Bling2o
Mini Kyomo
Gommu
New Grain
Rad River
Stay tuned
Watch out for launch details coming soon, and shop everything now at 50% off while we make space for NEW!
With love,
Tara
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Back in the Shop this Week
Mallino Waffle Blankets are back! The coziest blankets for your baby, your home, your children, and yourself are restocked in all of our favourite hues. We think it's the impeccable blend of 58% Cotton and 42% Linen that makes these blankets so perfect for every temperature and occasion.
Moonie Humming Bears are also restocked, just in time for Christmas! These precious bears are every baby's (and parent's) best friend. Doubling as a night light and comforting source of natural pink noise, Moonie's ensure children a calm and peaceful sleep with nothing artificial. The heartbeat sound is a real recording of the hum inside a mom's belly and the sea waves you hear are of the Baltic Sea.
There's a reason the Moonie Bears and Mallino Blankets flew off the shelf after our first order and we're delighted to have them both back in the shop!
]]>We've shared this on social media already, but we wanted to make a more permanent announcement that explains everything in detail. We hope this can help answer any questions you may have about our upcoming move. Rest assured, Tara is still at the helm of Little Minimalist and as dedicated as ever to sourcing and sharing the best minimalist kids brands with you all. The only change is our warehouse location from Montreal to the Toronto area.
When? We're planning to move everything over by January. As you can imagine, there is a lot to consider when moving a small business! From early 2023 your purchases will be shipped from our new location.
Where? Our new home is in Markham, Ontario. We've loved having the entire business within walking distance of our Montreal family home, but this new warehouse makes the most sense for us.
What will Change? Shipping fees will remain the same for the first month or so until we can evaluate costs. We hope to reduce shipping fees, processing time and any inventory issues with this move, but time will tell and we're grateful for your patience.
Good to Know: All local orders must be picked up by December 20 and local pickup in Montreal West will no longer be possible after this time. Please schedule your pick up asap!
Closed for the Holidays - Ordering from our website is open 24/7, but orders will not be processed or shipped between December 23 - Jan 1, so we can take some much needed family time. There will also be a two week when the website is down in mid-January during our move, but we'll be back up and running quickly.
Stay Connected! With our big move and the temporary website closure, stay up to date with all sales and new brands at Little Minimalist by subscribing for our newsletter, receiving SMS updates, and checking our Instagram page.
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We first fell in love with Noble when we discovered their waffle pyjamas and lounge wear. Neutrals and the dreamiest hues with the ease of mix-and-match. Different size on the top or want another colour in the bottoms? No problem. The GOTS-certified organic waffle is breathable and warm and they only use eco-friendly dyes. We quickly decided to carry both kiddie and adult sizes because we’re suckers for family matching. Anyone else?
Beyond cozy sets, Noble introduced us to the Utility Suit and we can’t stop talking about it. Moms, what is better than a one-piece outfit? We love it for our babies because it’s fast and easy – it’s about time we got the memo and adopted the one-piece style for ourselves. Utility Suits by Noble are wildly flattering. They’ve never met a body they didn’t love – for real. The cropped leg and cinched waist is so chic. We love how they’re nursing friendly with one easy zip, but frankly we also love how they’re roll-out-of-bed friendly too. Seriously a sleep deprived mama’s BFF. Made in Peru with durable yet soft GOTS-certified organic Pima cotton canvas, these jumpsuits are comfortable and conscious.
Noble is an ethical brand we’re wild about! They choose beautiful shades, organic materials, nursing-friendly designs, and modern shapes for everything they create and we are totally on board.
]]>We’ve put together a simple gift guide, arranged by price to help you shop for the little one in your life. Our favourite ethical stocking stuffers, Holiday outfits, nursery must-haves, and year-round favourites for babies, toddlers, and big kids, too! Feel free to forward this to the generous gift givers in your circle to save the last minute e-mails or texts asking for ideas for your child (am I the only one who’s already received a half dozen of such calls??)
We hope it helps make the Holidays a bit more lovely and sane so you can focus on the merry and magic of it all.
These gifts make amazing stocking stuffers or add-ons to a larger gift. There are some great sales to be had and brands we’re excited to introduce you to from across Europe and North America!
These gifts are all about sensory and comfort featuring lovable teddy bears, organic sleepwear, and heirloom toys.
These gifts will be the highlight of the holidays with festive themed items, cold weather necessities, and incredible mark-downs from some of our favourite ethical brands.
We can forget to treat ourselves once we’ve bought for everyone else on our list, but we encourage the mamas to treat themselves, too! From the daily accessories that help you on the go to the most flattering outfits for a busy mom, we’ve got you covered!